Tuesday, July 28, 2009

Red Bull vs Anti-Energy Drink.... Slow Cow


Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to energy drinks like Red Bull, Slow Cow was developed to help people de-stress.

Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is meant to increase mental awareness while improving relaxation, without the post-hit dip that caffeine and other stimulants cause.

Slow Cow, whose tongue-in-cheek logo apparently did not amuse Red Bull, might have found a gap in a market saturated with energy drinks of every possible variety. It's not the only beverage to position itself as a relaxation drink, mind you, (Drank is another), but Slow Cow gets our vote for best branding. Seems like a natural fit for spas, hotels, airlines—or anywhere else consumers could use a serving of relaxation.

L-Thanine increases cerebral levels of dopamine, the neurotransmitter responsible for pleasure and reward; it also increases serotonin, a neurotransmitter that acts as an inhibitor and which is critically decreased in stressful situations as well as in aggravation. L-Theanine allows users to reduce chronic stress, anxiety and depression, without causing any adverse affects to the natural working of the brain, contrary to synthetic anti-depressors. L-Theanine easily breaks through the blood brain barrier and produces relaxation effects in the brain by increasing the production of alpha waves. L-Theanine protects the brain from the neuro-toxicities released in the production of glutamate, which is one of the major causes of neuronal damage diseases.

L-Theanine helps in relaxation without causing sleepiness, which can be justified by increased production of alpha waves in the brain. Studies have also shown that it improves mental capacities. It significantly reduces mental, physical and social symptoms that are related to pre-menstrual syndrome. Contrary to caffeine, L-Theanine increases the levels of GABA (gamma-aminobutyric acid), which acts as a neurotransmitter inhibitor and produces a feeling of relaxation as well as a feeling of well-being. L-Theanine is quickly absorbed by the small intestine and is transported directly towards the brain.

L-Theanine is ideal for people who have difficulty sleeping and who feel fatigued when they wake up. Some studies have shown that L-Theanine can help in reducing cholesterol levels as well as reducing high blood pressure. L-Theanine is also a natural replacement for “Ritalin”, used by both adults and children.